Apple is always ahead in design and innovation, and the latest report indicates that the tech company is exploring new directions with the affordable pricing of the Apple Watch SE. The report suggests that Apple is considering a significant change for the next generation of the Apple Watch SE: the use of a plastic casing.
Why plastic?
Like the more expensive models, the Apple Watch SE is also made of aluminium. However, it seems Apple is studying rigid plastic as a cost-cutting option. Moving to plastic could help Apple compete more directly with cheaper products from competitors, such as Samsung’s most affordable watch, which costs $199, and potentially lower the current $289 price.
Innovation or compromise?
The switch to plastic may raise concerns about durability and the premium appeal expected from Apple products. However, the company made a similar change in 2022, replacing the ceramic back with a “nylon composite” on the Apple Watch SE, and this new approach is a continuation of that value-focused design philosophy.
The future of the Apple Watch SE
Although the report does not provide many additional details, speculation is high about how this change will impact Apple’s product lineup. With the Apple Watch Series 10 and Apple Watch Ultra 3 also in development, the company is clearly committed to serving all segments of the market.
A plastic Apple Watch SE may represent exactly the kind of innovation that keeps Apple on top. The company has never been afraid to innovate, and it remains uncertain whether customers will embrace this change with the same enthusiasm they have for the aluminium products from the Cupertino tech giant.
