Apple has once again raised the bar with the launch of the new iMac M4, a benchmark in power and design. This new version of the famous all-in-one desktop features a range of capabilities that are sure to satisfy both new and experienced users.
At the core of the new iMac M4 is the powerful M4 chip, which delivers up to 1.7 times more performance for everyday tasks and up to 2.1 times faster performance for more demanding workflows such as image editing and gaming compared to the M1 chip. The M4 features a 10-core CPU, with four high-performance cores and six efficiency cores, offering incredibly fast multitasking capabilities. In addition, the 10-core GPU ensures smooth, fast graphics performance, ideal for creative professionals and gaming enthusiasts.
Improved display options
The latest iMac M4 has an impressive 24-inch 4.5K Retina display, delivering vivid colours and sharp detail. One of the new features is the nano-texture glass, which reduces glare and reflections, making it perfect for well-lit spaces. This option offers a more immersive viewing experience, whether you’re working on a project or enjoying your favourite movies.
Advanced camera and connectivity
Apple has also improved the camera system in the new iMac M4. The 12MP Center Stage camera with Desk View ensures you stay framed during video calls by automatically adjusting the camera to keep you in the centre. This feature is ideal for remote work and online meetings, providing a more professional and engaging experience.
In terms of connectivity, the new iMac M4 offers up to four Thunderbolt 4 ports, enabling fast data transfers and seamless connection to other devices. This simplifies connecting external storage, displays and other peripherals, boosting your productivity and workflow.
NEW COLOURS AND DESIGN
Apple has introduced a range of new vibrant colours for the iMac M4, allowing users to personalise their workspace. Whether you prefer a bold, vibrant look or a more subtle and elegant design, there is a colour option for every taste. The ultra-thin design of the iMac M4 also adds a touch of sophistication to any room, making it a stylish addition to your home or office.
Apple Intelligence and privacy
The new iMac M4 is built with Apple Intelligence in mind, a personal intelligence system that transforms how we work, communicate and express ourselves while protecting our privacy. With the Neural Engine in the M4 chip, the iMac M4 is the best all-in-one in the world for AI, delivering powerful performance for AI workloads and boosting productivity.
Availability and pricing
It is available for pre-order now, with availability starting on 8 November. Prices start at $1,529, with configurations available with up to 32GB of unified memory. This makes it an attractive option for anyone looking to upgrade their desktop setup without spending a fortune.
